Lately, I have been obsessed with Bally's advertising campaigns. The Spring/Summer campaign was fun and laid back and the new Fall/Winter campaign features the same relax sensibility while being completely chic. Photographed by Norman Jean Roy and starring Caroline Trentini and Hilary Rhoda at the Chalet D'Adrien in the Swiss Alps, these ads are making me long for cool winter weather in the mountains. Especially when it's so hot outside with no chance of cooling down for months. So whenever I'm feeling heatstroke coming on, I'll think of these ads and visualize riding through the snow-capped mountains while trying to conjure up cooler temperatures.
(images via Bally's Pinterest page)